The project, developed by Covivio, relates to the realization of a new innovative building complex and the upgrading of an industrial area of more than 25,000 m2 dating to the 1950s. The intervention has interested both the architecture and, to a broader extent, the urban area, with the goal of reuniting the area to the surrounding context, allowing it to return to being part of the fabric of the district, improving its global quality. The common thread of the intervention is the Sign, a transparent fracture which runs along the façades of the buildings and continues in the paving of the Smart Square onto which they face. The architecture and the central square of 4,000 m2, refreshed by the presence of trees and rich in technological equipment, are conceived as a recognizable sign of the urban scenario. The complex will be expanded with the construction of a new building, which from 2024 will be the new L’Oreal Italia Headquarters representing the design evolution of The Sign’s intervention, already hosting headquarters of AON and NTT Data.